WOMAN MADE: PAULA BEGOUN & PAULA'S CHOICE
WOMAN MADE -haastattelusarjassa kauneuden yrittäjänaiset kertovat omat kosmetiikan suosikkinsa. Toisena haastattelussa Paula’s Choice -sarjan perustanut Paula Begoun.
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WHAT IS YOUR FAVORITE BEAUTY SNACK?
I almost always eat an anti-inflammatory diet which include the foods I snack on - so I love fruit and non-fat no sugar Greek yoghurt with sugar free and fat free chocolate powder! Delicious and healthy!
WHAT IS YOUR MORNING BEAUTY RITUAL LIKE?
Of course I use Paula’s Choice and I always use my Skin Balancing Oil-Reducing Cleanser with a soft wash cloth. Then my Skin Balancing Pore-Reducing Toner, followed by my 10% Niacinamide Booster and 10% Azelaic Acid Booster. Then RESIST Ultra-Light Super Antioxidant Concentrate Serum, Ceramide Enriched Firming Eye Cream and finally RESIST Super-Light Daily Wrinkle Defense SPF 30.
WHAT MAKEUP PRODUCTS DO YOU USE ON A DAILY BASIS?
Foundation with sunscreen, blush, lipstick, mascara, concealer and brow powder. For touching up my makeup during the day I apply a pressed powder with SPF 30.
WHAT IS YOUR NIGHT-TIME RITUAL LIKE?
I use my Skin Balancing Oil-Reducing Cleanser but I use it twice (both times with a soft wash cloth) to make sure I get all my makeup off. I follow with my 2% BHA Liquid, 10% Azelaic Acid Booster, Peptide Booster and Moisture Renewal Oil Booster over dry areas. Then I apply my Ceramide Enriched Firming Eye Cream and finally RESIST Super-Light Daily Wrinkle Defense SPF 30.
WHERE DID YOU GET THE INSPIRATION TO START YOUR OWN COMPANY?
After writing about 7 books on skin care and beauty products I thought I didn’t want to write another book (most of my 21 books are between 700 and 1,000 pages!) but I knew so much about skin care and still had a passion to help women find the best products possible. I had already been working with some of the best cosmetic chemists in the United States and they encouraged me to start my own product line. It sounded like a remarkable new direction and Paula’s Choice was born. Of course I stayed writing books - I couldn’t give up sharing the research and information about skin care which is a part of my DNA as much as my products are.
BEST TIPS ON BALANCING SELF-CARE WITH BUSY BUSINESS AND FAMILY LIFE?
Not sure you can ever balance life, it’s always a process of making choices every day that fit what you need to get handled and what matters most to you in life. For me personally I don’t have children which solves a major struggle for many women. I think the most important part of life is learning that struggling for balance just adds to your stress. Let it go and just do the best you can with what’s in front of you and everything will be a lot easier because you can think clearer without guilt that you aren’t leading a balanced life.
IS THERE A BEAUTY LESSON YOU WANT TO PASS ON TO CREAM FILES READERS?
SUNSCREEN! 365 days a year, rain or shine, and the damaging rays of the sun really come through windows! Everything starts with sunscreen as it is the number one cause of aging, skin disease and skin discolorations. When you are dedicated to using sunscreen all your other treatment products can actually provide results. Without daily sun protection everything else barely matters.
Interview of Paula Begoun by Eevis Liedes.
Photos courtesy of Paula Begoun, Paula’s Choice & Skincity Sweden.
